Gary McBride
MMC’s Founder and PresidentGary McBride is leveraging his 40-year experience in the industry and expertise in Latin America and the US Hispanic market as a former ad agency CEO in Venezuela and Ecuador, president and founding member of Telemundo and president of pioneering cable network Gems TV.
For fifteen years Gary served as CEO of LAMAC, a Premium TV trade association. At McBride Media Consulting, Gary has dedicated the past 5 years working to modernize media research, an area he believes is in critical need of improvement and one that will benefit the industry with enhanced metrics and universal standards.